Shine On began back when Fee Kirkpatrick was looking to supplement her income and started selling vintage clothing on Trade Me. Over the next 10 years, Fee and her husband Gene grew their online following with heaps of you snapping up their one-off finds and bargains.

Visiting op shops and buying closeouts of stock was the modus operandi while balancing that business with bringing up their two sons Eli and Nate.

Team members grew – with growth new skills are required and Fee's brother Cliff became involved as General Manager to create and manage a business structure. This has left Fee and Gene to do what they do best - continue in the creative role, working out what it is you ladies want to see and buy.

The team grew massively in 2016/2017 to keep up with you ladies. We've added a dispatch team of 9 people, a retail team of 12, a customer service team of 4 and a buying and sales team of 4 to help Fee – bringing our staff numbers to 30 in just over a year. WOW! What a ride.

Giving Back allows Shine On and our Shine On members to be part of something bigger and to make a positive difference. We support our wider community by contributing to, or meeting a charity or individual’s specific needs. We achieve this by raising funds through our sales as well as encouraging individual donations. We are proud to announce that over $210,000 has been donated to our community since January 2018! It's just who we are, it's what we do!

Shine On’s Whangaparaoa store has gone through a makeover. The addition of a purpose-built styling room gives Shine On’s customers the opportunity be styled by the experienced retail team. Not sure what colour suits you best, what clothes match your shape or just looking for wardrobe inspiration? Just visit our friendly team and they will be more than happy to give you a specialised Shine On styling session.